Investments pay dividends: A flawless logistics solutions implementation to grow consumer sales

October 17, 2024

Investments pay dividends: A flawless logistics solutions implementation to grow consumer sales

In January 2024, Haleon, a global leader in consumer health, partnered with DSV as its logistics provider, and has been exceeding sales targets since. Matthew Henry, Haleon's Customer Service and Logistics Manager highlighted two key factors behind the Haleon and DSV partnership: cultural alignment and DSV’s ambitious vision for technology and supply chain productivity improvements.

The relationship began in April 2023, when Haleon awarded DSV their supply chain management contract that involved five major categories—Oral Health, Pain Relief, Respiratory Health, Digestive Health, and Vitamins. DSV’s transparency, logistical expertise, and the use of advanced technology, along with the proven end-to-end supply chain capabilities of DSV Park | Gauteng, were pivotal in securing the deal.

Planning for success through Risk mitigation

DSV’s rigorous planning process set the project apart, incorporating a multi-layered team approach and a "planning to fail" strategy. This included a robust Business Continuity Plan (BCP) and exhaustive scenario testing to anticipate any potential disruptions within the supply chain. A global team, including experts from DSV Belgium, supported the implementation to ensure flawless execution.

Key Innovations and Milestones

Key innovations included the use of automated drones for inventory control, reducing stock losses, and an integrated transport solution for flexible demand management. DSV's operational design optimized space and resources, while technology investments, such as DSV's integrated planning in logistics and Freight Management Services (FMS), ensured smooth inbound, outbound, and reverse logistics.

Shared Success and Commitment to Growth

The success of the partnership rests on shared values, collaboration, and a commitment to growth in the Fast-Moving Consumer Goods (FMCG) space. DSV’s investment in advanced logistics facilities, people, and innovative technology continue to drive efficiencies and performance, making DSV Park | Gauteng a vital asset for consumer health customers.

Both Haleon and DSV see the project as just the beginning, with a long-term vision for an even stronger, more efficient consumer health supply chain.